Media manager Dejan Jocic denied a Nova.rs report that he was about to be appointed head of all United Media outlets.
“I didn’t get any offer. I am not in contact with United Group managers. I have been working in Germany for years. You have my full support in continuing what you have been doing so far,” Jocic told Nova.rs.
Earlier on Thursday, Nova.rs said that United Group decided to appoint Jocic, a media manager involved in projects supporting the political interests of the Republika Srpska authorities, to head all of its media outlets.
Jocic recently played a central role in media projects linked to former Republika Srpska President Milorad Dodik. Those projects are said to have supported the political interests of the authorities in Republika Srpska. Jocic He is also known as the man who oversaw the restructuring and transformation of Prva and B92 TV stations whose news reporting was systematically marginalized in favor of light entertainment and commercial content.
While working for the Antenna Group, owned by Greek businessman Theodoros Kyriakou, Jocic was involved in the shift in the editorial policies of those two stations which were independent of the Milosevic regime in the 1990s. In both cases, news reporting lost its central role, while entertainment and commercial formats became dominant — an approach that critics at the time interpreted as a deliberate de-politicalization and disciplining of editorial teams, Nova.rs said.
Jocic launched TV Nova in Serbia in late 2013 and applied for a national broadcasting license. When the license was not granted, the station was shut down after only a few months, leaving more than 100 employees without jobs. According to Nova.rs, Jocic did not want finance a media outlet without a national frequency.
Source: N1
